I reviewed a similar color to this not so long ago from the same brand.
Rimmel Exaggerate is a soft-textured, automatic lip liner that delivers rich color and precise definition.
When I brought both of the liners home I was kind of mad at myself for buying shades that were so similar to each other. (I had Easton Snob too).
From the packaging it looks like a deep pink with a lot of brown in it. It's almost the same on the lips, except it's a bit lighter than I was thinking it was going to be. It works really well as a nude shade that almost disappears in with my skin tone. In fact, it blends in so well that I need to add a lipliner if I don't want to look weird.
In order to get it to full color I do have to pile it on. But I do have pretty pigmented lips.
Once the liner is on I really like the way it looks.
But the issue I have with it is not the color. I hate the quality of it. It breaks easily and often. I'm finding that I prefer pencil liners to automatic anyway.
As far as lasting power, it's OK. It doesn't come off immediately, I get a couple hours but I think other liners give longer wear. I haven't noticed any drying but I use a balm beforehand.
Overall, love the shade...but the quality is missing.