Actually I'm not too sure what the brand name is supposed to be on this...it's confusing. But here we are trying a new brand...of which I have done an excellent job of this year. I bought this off Anthropologie- I think I was trying to make the minimum shipping as well as I was just very interested in giving this brand a whirl. It uses Swedish marketing (and some bars use Icelandic marketing) but it's definitely a US brand.
Kalastyle claims:
Active marine algae extracted from select seaweeds act as a protective moisturizer for the skin. Seaweed is a gentle clarifier, removing impurities while leaving the skin ultra-fresh, clean & soft. These skin-boosting properties combined with our lightly floral, beachy scent make this a classic, top-selling bar.
Seaweed is: hydrating + nourishing
Notes: a warm summer breeze with a hint of gentle florals
Key Ingredients: sustainable palm oil (RSPO certified), red algae, seaweed extracts.
made in usa
Many of their bars have a star ingredient that they seem to revolve around. This one being seaweed. You can find quite a bit of Seaweed skincare things- The Body Shop has a seaweed line for oily/combination skin that has been around ages. Lush has/had a seaweed mask, bath bombs, and a few soaps that used it. It's really supposed to be an amazing ingredient for the skin.
I'm not sure how much it really does for your skin in a rinse off product- but I did notice my skin was really soft using this and not very dry at all.
The only thing I didn't much care for was the scent. Floral beachy sounds like something I would love but it really reminds me of a baking soda carpet refresher I had from Arm and Hammer. It's not a bad scent at all...it's just not my cup of tea and I don't want to be reminded of carpet refresher. Mostly I would end up going nose blind to it anyway- it just seems to fade into the background after you bubble it up. I really wanted to love it though..and I wouldn't be surprised if most other people do. I can just be very picky sometimes.
Ingredients are fine. It is very annoying that they don't list the ingredients on the website- which they definitely should do...I would be interested in ordering from their website if I could see what the ingredients were supposed to be.
Ingredients
sodium palmate, sodium palm kernelate, water, glycerin, sodium gluconate, red algae extract, seaweed extract x2, sorbitol, sodium benzoate, salt, parsley powder, palm acid, sodium chloride, palm kernel acid, titanium dioxide, fragrance
It will run you 9 dollars for 4 oz...it's not cheap. But I do like that it's under $10. Wouldn't be a repurchase for me---but I am still looking forward to trying other variations from the brand. I also really need to try to get my hands on some actual Swedish beauty brands- I think that would be fun.

